Ads for mobiles
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Ads for mobiles allow advertisers to extend reach of campaigns to cell phones and PDAs. Mobiles adds solutions operate Text Link and Graphical Banner. Moreover, cell phone advertising has exclusive features like possibility to direct, by ad clicking, call to advertisers or possibility to navigate to advertiser - Pay Per Direction.
The bigest mobile advertising system is AdMob, which served almost 14 billion of impressions. But AdMob has big competitor - Google. Google AdWords provide possibility to put text links ads on sites design for mobiles.
What is the future of mobile ads market? Global trend in providing mobiles surfing tools, like cell phones or PDA’s, is to make this surfing more “personal computer like”. The best application of this philosophy is implemented in iPhone, or Nokia’s N-series phones.
So if there is be no difference between mobile surfing and PC surfing, there is no need to differentiate internet ads to “for mobiles” and “for PC”.
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