Adsense news
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After DoubleClick buying, Google has started integration of DoubleClick ads with Adsense. Google are going to add new options in Adsence content network, so it will be easy for publishers to serve ads.
Next interesting news is about new way of advertising - Google are working on advertising solutions for games. This solutions AdSence for Games is in testing phase. Videogame advertising is growing, Yankee group predict that gaming advertisements market will be worth $1b by 2012, so Google find it as a new niche, and it’s next search giant’s move after mobile phone expansion - an Android Platform.
Few years after Adsense, Microsoft has started offering AdCenter engine to some publishers.
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