Pay Per Direction
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Since the last few years GPS implemented in mobile devices has become an important tool that helps to navigate around the world. In next few years GPS will be placed in any car, PDA or mobile phone. It will open a possibility to use this technology for marketing aims.
For example… if car driver need a direction to car wash or motel, and he is equipped with Android Platform mobile phone with GPS, he may be given a paid direction. An advertisers will pay for a PPD (Pay Per Direction), and this driver is directed to advertiser.
Mobile phone will be conected to e.g. Google Maps with base of motels, bars, gas station etc. and some of this places will be promoted by Pay Per Direction - direction to this places will be marked much expressive.
This same situation will be if you are a pedestrian, equipped with mobile, and you are looking for cinema.
To launch this technology, company has to invest in maps, invite users to buy their system and attract advertisers. Google Maps, Android Platform and big base of advertisers - it looks that Google is able to organize Pay Per Direction.
Pay Per Direction technology is worth any efforts - big advertisers, like Mcdonald’s, aren’t interested in Pay Per Click or web marketing. Pay Per Direction is what they expect.
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