Web page analytics
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The ultimate task of SEO is to generate traffic to site, but any SEO specialist has to use trafcic analytics tools, to get know when he achive SEO aims.
The most important is reports data like traffic from search engines and referral sites, user behavior - navigation, users task and demographic data.
The best known tools are server log analyzers like AWStats or Analog. This tools are free, but have some limitations like providing difficult to analise data or poor way of presentation.
Th common way of webpage analisys are page tagging analytics systems. JavaScript run every time the page is loaded, and this data are collected by analytics companies. You have all data served in useful way.
The best free analytics tool is Google Analytics.
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